Electric Company Theatre A new identity and literature for the Electric Company Theatre, an award winning Canadian theatre collective producing original theatrical works out of Vancouver, British Columbia. The identity is based on bulb-lit signage, inspired by the cityscape of vernacular neon signs that line the streets of Vancouver. This idea of signage connects with the role of Electric Company as ‘cultural wayfinder’, guiding people through the magical, and often unexpected landscape of theatre. This idea of signage was also applied to the front of the large double sided poster, which when folded folded down worked as a booklet housing a DVD containing information and samples of Electric Company's performances. — Photography by Tim Matheson Design and art direction in collaboration with Studio:Blackwell. More info about the Electric Company